Archives: Brand protection

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Tackling infringing content online: the latest development in EU policy

On 28 September, the European Commission released a Communication on tackling illegal online content, under the heading “Towards an enhanced responsibility of platforms”.  The communication sets out (non-legally-binding) guidelines for online platforms to move to “step up the fight” against illegal online content.  Tackling infringing content online is a well-recognised problem for the owners of … Continue Reading

“Share and share alike”: UK IPO publishes report on the challenges of social media and online IP infringement

On 4 September 2017, the UK Intellectual Property Office published an independent report examining the role social media plays in the sale and movement of counterfeit goods (full report available here). The objectives of the report The objectives of the research were to: assess the role that social media plays in the sale and distribution … Continue Reading

Breaking up is hard to do: what are the key considerations on ending a commercial partnership?

In the past week, two high-profile, long-term commercial relationships have come to an end. First came the announcement that the International Olympic Committee (“IOC”) and McDonald’s had mutually agreed to end their worldwide partnership with immediate effect, three years before it was due to expire (the commercial background to the break-up, and any financial terms … Continue Reading

Search engines and rightsholders join forces to combat online piracy

On 9 February 2017, leading UK internet search engines and representatives from the creative industries (including film, sports, music, and publishing to name a few) entered into a landmark agreement, with assistance from the UK Intellectual Property Office (“IPO”), to cooperate in combatting online copyright infringement.  The agreement, which takes the form of a Voluntary … Continue Reading

Football club badges: the legal implications of misuse

In January 2017, the Italian football club Juventus unveiled a new club crest.  The familiar silhouette of a charging bull against the fabled black and white stripes will now be replaced by a black and white letter J in the shape of a shield.  Speaking about the new crest, Juventus’ club president, Andrea Agnelli, stated … Continue Reading

The Texas Rangers are on the trail: Tom Brady’s Super Bowl jersey and other sporting mysteries

Tom Brady’s Super Bowl jersey, worn as he carried the New England Patriots to a stunning victory in Houston last Sunday, has gone missing.  Brady says he put it in his bag after the game, turned around, and the next minute it was gone. No one knows where. Press conferences have been held, statements have … Continue Reading

Social media in sport: top tips

It seems there is seldom a time when social media is not in the spotlight one way or another and the sporting world is no exception.  Most recently, we have seen incidences of athletes falling foul of their governing body’s social media policies, such as Pittsburgh Steelers’ Antonio Brown who earlier this week found himself … Continue Reading
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