Archives: Sponsorship

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CrossFit and WME-IMG – the rise of non-traditional sport

I do CrossFit. There. I said it. At the very beginning of this post, thus conforming to most stereotypes about those wedded to the strength and conditioning programme first devised by husband and wife team Greg Glassman and Lauren Jenai. Since first “Forging Elite Fitness”™ in 2000, CrossFit has become the largest gym organisation globally … Continue Reading

One tweet, one Mexican racing driver and 20,000 pairs of sunglasses: Morality clauses in the spotlight again

Sports Shorts recently wrote about morality clauses in the context of Sharapova and Head, asking whether we are seeing a shift in sponsors’ attitudes.  Last week, in the wake of a Trump electoral victory, morality clauses were once again brought into focus when Mexican racing driver Sergio Pérez announced on Twitter that he was severing … Continue Reading

Sharapova and Head: are we seeing a shift in sponsors’ attitudes towards morals clauses?

Earlier this month, the Court of Arbitration for Sport (“CAS”) published its decision in the case of Maria Sharapova in her appeal against a 24-month ban imposed by an Independent Tribunal following a positive test for the prohibited substance meldonium. The CAS reduced Sharapova’s ban from 24 months to 15 months (she will be free … Continue Reading
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