Tag Archives: sponsorship

Breaking up is hard to do: what are the key considerations on ending a commercial partnership?

In the past week, two high-profile, long-term commercial relationships have come to an end. First came the announcement that the International Olympic Committee (“IOC”) and McDonald’s had mutually agreed to end their worldwide partnership with immediate effect, three years before it was due to expire (the commercial background to the break-up, and any financial terms … Continue Reading

Sponsorship of Women’s Football: Liverpool Ladies win FA WSL Spring Series’ opener but must wait another day to wear ‘revolutionary’ Avon shirt

On Sunday 23 April 2017, Liverpool Ladies Football Club won their FA WSL Spring Series opener 4-1 against Yeovil Town Ladies FC. It was a strong start for the Liverpool outfit in the WSL’s one-off competition (being held to bring the FA WSL league fixtures in line with the men’s calendar).  The visitors blasted four … Continue Reading

One tweet, one Mexican racing driver and 20,000 pairs of sunglasses: Morality clauses in the spotlight again

Sports Shorts recently wrote about morality clauses in the context of Sharapova and Head, asking whether we are seeing a shift in sponsors’ attitudes.  Last week, in the wake of a Trump electoral victory, morality clauses were once again brought into focus when Mexican racing driver Sergio Pérez announced on Twitter that he was severing … Continue Reading

Sharapova and Head: are we seeing a shift in sponsors’ attitudes towards morals clauses?

Earlier this month, the Court of Arbitration for Sport (“CAS”) published its decision in the case of Maria Sharapova in her appeal against a 24-month ban imposed by an Independent Tribunal following a positive test for the prohibited substance meldonium. The CAS reduced Sharapova’s ban from 24 months to 15 months (she will be free … Continue Reading
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