The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and portends ensuing attention on the governing bodies who oversee them. 

How we got here

Women’s sports have historically not been treated equally compared to their male counterparts, and the findings have been well documented. For one prominent example, the USA Women’s National Soccer Team filed a discrimination lawsuit against the U.S. Soccer Federation for paying their male counterparts more than them on the basis that the men’s game “requires a higher level of skill.” …

To view the full article please visit Global Investigations and Compliance Review, where this post was originally published.