As reported in our previous article published in 2019, the Committees of Advertising Practice (CAP) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. Under the current rules, gambling ads are prohibited only if they appeal ‘particularly’ to under-18s, which CAP considers means if an ad … Continue Reading
The Court of Justice of the European Union (“CJEU”) has ruled that, after a decade-long legal battle, football ace Lionel Messi has the right to register his name as a trade mark. This interesting case confirms that celebrity names are registrable as trade marks. However, whilst there are some advantages to seeking such protection, there … Continue Reading
The Spanish Government has published a proposal for measures which, if passed, will restrict gambling advertising in Spanish football. One of the proposed measures is the ban of gambling sponsors on football shirts. Although the measures are designed to protect consumers, they could have significant financial implications for Spain’s top clubs. It is worth noting … Continue Reading
With the sporting world wrestling with the effects of COVID-19, stakeholders in the industry are considering various ways in which they may boost engagement with fans and increase their profile. Carlton Daniel and Ailin O’Flaherty recently wrote an article for Sports Business Daily looking at the benefits and challenges of running international prize draws for … Continue Reading
The global COVID-19 pandemic has affected many areas of the sporting world, resulting in cancellations and postponements across the globe. The Olympic and Paralympic Games (together, the “Games”) are just two of many high-profile events that have been affected by the pandemic. The Games were due to take place in Tokyo, Japan between July and … Continue Reading
As Sports Shorts reported last month, many ‘traditional’ sports have turned to esports during the COVID-19 pandemic in order to maintain engagement with fans while their own competitions have been cancelled or postponed. However, esports can be vulnerable to scandal in much the same way as regular sports. In this blog, we will look at … Continue Reading
Last week, Sports Shorts reported on how the top European football leagues were dealing with the completion of their 2019/2020 seasons as a result of Covid-19. Since then we have seen the much anticipated return of Germany’s Bundesliga (over the weekend just passed), which benefited from record viewership. The K-League 1 (the “K-League”), South Korea’s … Continue Reading
As the world of traditional sports has ground to halt, esports has garnered much media attention, certainly in respect of those esports that operate within the purview of traditional sports. The esports industry was already thriving before the pandemic, attracting billions of pounds in revenues and huge viewing audiences. With the world on lockdown and … Continue Reading
Gambling and football – two words that go hand-in-hand for a lot of football fans. For many punters, having a flutter on a match-day is an essential part of their footballing experience. Betting companies looking to attract customers spend significant sums on advertising, but it can be difficult to get things right, especially when it … Continue Reading
