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NCAA Pauses NIL Investigations Following Court Order

Following the U.S. District Court for the Eastern District of Tennessee’s grant of a preliminary injunction in the recent case filed against the NCAA, captioned Tennessee and Virginia v. NCAA, the NCAA has decided to halt investigations into third-party involvement in name, image, and likeness (NIL) compensation deals with Division I college athletes. In granting … Continue Reading

The NCAA and ESPN Sign $920 Million, Eight-Year Media Rights Agreement

Valued at roughly $115 million annually, the NCAA and ESPN have come to an eight-year media rights deal effective September 1st of this year and running through 2032. The introduction of this “multi-platform home” will include media rights to 40 NCAA championships along with international media rights to those same 40 championships and the Division … Continue Reading

Tennessee and Virginia Are Challenging NCAA NIL Restrictions

A new lawsuit was filed on January 31, 2024, that could significantly impact the NCAA’s ability to regulate Name, Image, and Likeness (“NIL”) in collegiate athletics.  Filed by the Attorneys General of Tennessee and Virginia in the U.S. District Court for the Eastern District of Tennessee[1], the lawsuit challenges certain NCAA restrictions of NIL payments … Continue Reading

Name, Image & Likeness: New Class Action Could Determine Whether NIL Activities Are Subject To US Federal Law Prohibiting Sex Discrimination In Education

Women’s sports are on the rise, and so are the conversations regarding Name, Image, and Likeness (“NIL”) in connection with women athletes.  NIL activities have created an exciting new area for college athletes, and with that the importance of equity in opportunities and support for women’s teams.  The legal framework of NIL is evolving on … Continue Reading

New Lawsuit Addresses Eligibility Concerns for US Collegiate Athletes

It has been over two years since the National Collegiate Athletic Association (“NCAA”) lifted its prohibition on college athletes being able to profit from their name, image, and likeness (“NIL”). When people traditionally think of NIL, they think of student athletes at the collegiate level receiving payment for their likeness. However, collegiate athletes are not … Continue Reading

Women’s Sports on the Rise

The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and … Continue Reading

How Schools and Private Entities Have Engaged in NIL Activity

Now that a regulatory framework is in place, either by way of the NCAA’s interim policy or through the various state laws discussed in the second iteration of this blog series, academic institutions and private entities, such as alumni and companies, have quickly engaged in the NIL space. This final post of our three-part blog … Continue Reading

How US Federal and State Legislatures Have Addressed NIL

As discussed in part one of this blog series, the landmark decision by the United States Supreme Court in the Alston case effectively paved the way for collegiate athletes to profit from their own name, image, and likeness (“NIL”). While many states quickly enacted legislation addressing NIL, it remains to be seen whether and how … Continue Reading

Name, Image, and Likeness in US College Athletics: One Year Later

In the United States, college athletics are as popular as professional sports, generating revenues of over $1 billion for the 2021 fiscal year. Despite this popularity, college athletes have long been classified by the National Collegiate Athletic Association (“NCAA”) as having amateur status. The NCAA—which promulgates the rules and regulations pertaining to student-athletes’ participation and … Continue Reading
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