As the attention of the sporting world is poised to focus on the next edition of the Olympic Games in Paris, the International Olympic Committee (IOC) has taken the opportunity to announce its partnership with the National Olympic Committee (NOC) of Saudi Arabia to host the inaugural Olympic Esports Games 2025 in the Kingdom of … Continue Reading
Introduction and Background In its statement published at the end of last year regarding the disciplinary action taken against Alexey Shyshko, the Esports Integrity Commission (ESIC) pronounced that Shyshko’s actions had “tarnished the reputation of esports as a whole” and “threatened the very foundation of fair competition in esports”.[1] ESIC’s public statement accompanied a lifetime … Continue Reading
As reported in our previous article published in 2019, the Committees of Advertising Practice (CAP) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. Under the current rules, gambling ads are prohibited only if they appeal ‘particularly’ to under-18s, which CAP considers means if an ad … Continue Reading
This article originally appeared in Law360 on February 15, 2022. Authored by Alexis Montano, Real Estate Associate, Phoenix, AZ. The metaverse is a mix of augmented virtual reality that operates with the help of blockchain functions such as nonfungible tokens, or NFTs, and cryptocurrencies. Think of the metaverse as a universe with several platforms making … Continue Reading
As Sports Shorts reported last month, many ‘traditional’ sports have turned to esports during the COVID-19 pandemic in order to maintain engagement with fans while their own competitions have been cancelled or postponed. However, esports can be vulnerable to scandal in much the same way as regular sports. In this blog, we will look at … Continue Reading
As the world of traditional sports has ground to halt, esports has garnered much media attention, certainly in respect of those esports that operate within the purview of traditional sports. The esports industry was already thriving before the pandemic, attracting billions of pounds in revenues and huge viewing audiences. With the world on lockdown and … Continue Reading
Last year, Sports Shorts reported on the opportunities for football clubs looking to get involved in the world of esports. Recent news indicates that other footballing stakeholders are also alive to these opportunities; earlier this month Real Madrid and Wales star Gareth Bale launched a new esports team called ‘Ellevens Esports’. Bale co-founded the new … Continue Reading
For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent … Continue Reading
Traditionally during the British summer months, sports other than football get to dominate the headlines through the game’s summer break. Despite recent events in Russia lengthening last year’s football season, this weekend saw a number of non-football related events take the sporting headlines: England won a thrilling test match in the first of five this … Continue Reading
Many readers will be aware that Sports Shorts has been tracking the development of esports over the last 18 months, particularly its journey towards possible inclusion within the Olympic Movement. In September 2016, we looked at the relatively recent ‘explosion’ of esports in Europe and the US, the emergence of new governing bodies, and some … Continue Reading
In April, following the announcement by the Olympic Council of Asia (OCA) that eSports was to become an official medial sport at the 2022 Asian Games in China, Sports Shorts asked “does eSports have a place in the Olympic movement?” Today, the answer seems to be inching further towards ‘yes’, as Tony Estanguet, co-president of … Continue Reading
Since launching, Sports Shorts has covered the subject of eSports in some detail, in particular how more traditional sports have come alive to the commercial opportunities the new upstart presents for targeting new markets amongst the (predominantly) younger generation of gamers. The latest sport to accelerate into eSports is Formula One with the announcement today … Continue Reading
This week it was announced that eSports is to become an official medal sport at the 2022 Asian Games. This follows a “strategic partnership” between the Olympic Council of Asia (OCA) and Alisports, the eSports arm of e-commerce organisation Alibaba. eSports is also due to feature in the programme of the 2017 Asian Indoor and … Continue Reading
Last month, Sports Shorts blogged about the rise in popularity of eSports and the wealth of commercial opportunities this presents. In the intervening weeks, eSports has again hit the headlines on both sides of the Atlantic. In the US, the NBA’s 76ers have purchased two eSports teams (Dignitas and Apex), and market research company Newzoo … Continue Reading
On 15 September 2016, the New York Jets beat the Buffalo Bills 37-31 in the Bills’ New Era Field. Never has there been a more aptly named stadium for a game… The Jets v Bills game was streamed live on social media site Twitter, a first for the NFL. Twitter streamed the US national network … Continue Reading
This morning, a panel at the Sport Industry Breakfast Club (featuring Wouter Sleijffers, CEO of Fnatic; Chester King, CEO of International eGames Group; and Hannes Kranich of DraftKings) discussed the growth of the eSports industry and the opportunities it presents. The consensus was that the eSports market still has a huge amount of commercial potential. Whilst eSports is … Continue Reading
