Archives: eSports

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IOC brings esports to Pyeongchang and confirms esports “could” be a sport: what does this mean for the sporting landscape as we know it?

Many readers will be aware that Sports Shorts has been tracking the development of esports over the last 18 months, particularly its journey towards possible inclusion within the Olympic Movement.  In September 2016, we looked at the relatively recent ‘explosion’ of esports in Europe and the US, the emergence of new governing bodies, and some … Continue Reading

Esports – one step closer to Olympic medal status?

In April, following the announcement by the Olympic Council of Asia (OCA) that eSports was to become an official medial sport at the 2022 Asian Games in China, Sports Shorts asked “does eSports have a place in the Olympic movement?”  Today, the answer seems to be inching further towards ‘yes’, as Tony Estanguet, co-president of … Continue Reading

F1 enters the realms of eSports – McLaren-Honda launches virtual racing competition

Since launching, Sports Shorts has covered the subject of eSports in some detail, in particular how more traditional sports have come alive to the commercial opportunities the new upstart presents for targeting new markets amongst the (predominantly) younger generation of gamers. The latest sport to accelerate into eSports is Formula One with the announcement today … Continue Reading

Do eSports have a place in the Olympic movement?

This week it was announced that eSports is to become an official medal sport at the 2022 Asian Games.  This follows a “strategic partnership” between the Olympic Council of Asia (OCA) and Alisports, the eSports arm of e-commerce organisation Alibaba. eSports is also due to feature in the programme of the 2017 Asian Indoor and … Continue Reading

eSports – a recent explosion in popularity but still room to grow

This morning, a panel at the Sport Industry Breakfast Club (featuring Wouter Sleijffers, CEO of Fnatic; Chester King, CEO of International eGames Group; and Hannes Kranich of DraftKings) discussed the growth of the eSports industry and the opportunities it presents.  The consensus was that the eSports market still has a huge amount of commercial potential. Whilst eSports is … Continue Reading
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