Reputation Management

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Football clubs and eSports: A natural pairing?

For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent … Continue Reading

Chris Froome Cleared to Compete in the Tour

On 2 July, the Union Cycliste International (UCI) announced that the anti-doping investigation against four time Tour de France winner Chris Froome had been closed, clearing him to compete in this year’s edition of ‘Le Tour’. The World Anti-Doping Agency (WADA), followed this announcement with its own, indicating that it would not appeal the decision … Continue Reading

I am not a role model: player punishment

In June and July, Sports Shorts considered whether the law has any business punishing athletes for violent offences committed in the course of sport. This article asks the inverse: should sports teams and governing bodies wield any power to penalise athletes for their actions outside of sport – can this ever be justified and are … Continue Reading

Hope Solo: an apology, a female sports star and a reminder of the on-going equal pay issues in US Women’s Soccer

Hope Solo, the former goalkeeper for the US women’s soccer team, appeared on Swedish television on Friday night and apologised for her actions during the Rio 2016 Olympic Games. Why? Solo is rightfully a major female sports star.  She is the most capped goalkeeper in women’s soccer history with 202 national appearances and was a … Continue Reading
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