Sports as an industry has realised the potential that cryptocurrencies and blockchain technologies can bring to further monetise fan engagement, attract sponsors and engage a global market in ways that were unimaginable decades ago. Passionate fans, each a citizen of digital technology, consume sports and related content beyond the actual duration of a match. Teams, … Continue Reading
Last week, the Champions for Earth movement sent an open letter co-signed by hundreds of GB Olympians and Paralympians to the Prime Minister urging a ‘Green approach’ to recovery from the pandemic. The letter highlights the role that sport can play in influencing global issues: “We can sit timidly in the pack, pretending that we … Continue Reading
The ban on mass gatherings in order to combat the spread of COVID-19 resulted in the cancellation or postponement of sporting fixtures and live events globally. This includes the English Premier League that had to postpone all fixtures following the lockdown. On 10 May 2020, Boris Johnson announced that, as part of the UK government’s … Continue Reading
As the world of traditional sports has ground to halt, esports has garnered much media attention, certainly in respect of those esports that operate within the purview of traditional sports. The esports industry was already thriving before the pandemic, attracting billions of pounds in revenues and huge viewing audiences. With the world on lockdown and … Continue Reading
At the last race weekend in Bahrain, Charles Leclerc became the second-youngest pole-sitter in Formula 1 history in just his second race with Ferrari. A few days’ prior in London, another rookie (at least, in his current role) was delivering what could be an historical change in the future of the sport: Ross Brawn’s vision … Continue Reading
Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting … Continue Reading
When French sixth-tier side Avant Garde Caennaise (“AG Caen”) were founded in 1902, even the most forward-thinking supporters could not have imagined that the club would become the pioneers that they are today. The Project Two thousand fans currently manage the team, making decisions such as the team’s line up and substitutions, via a third … Continue Reading
Currently sitting last in the Premier League table with no points to their name, West Ham have had a tough start to the season. Their struggles have been just as obvious off the pitch as the club continues its legal dispute with the landlord of their home ground, the London Stadium. London Legacy Development Corporation … Continue Reading
The Tour de France 2017 began on 1 July 2017 and, in amongst the cyclists’ battle for the Un Maillot, the Green Jersey, the Polka-Dot Jersey and the White Jersey, a controversy began to emerge over Team Sky’s ‘Vortex’ skin suit. The controversy arose as a result of the jersey worn by the Team Sky … Continue Reading
On 19 June 2017, FIFA declared video assistant referees (VAR) as the ‘future of football’ as the technology continues to be trialled in live footballing events, this time at the Confederations Cup in Russia. Fast forward to 26 June 2017 and, following a particularly confusing incident of mistaken identity where the match referee incorrectly awarded … Continue Reading
Once thought of as weapons of war, commercial use of drones is now on the rise, with companies like Amazon jostling to position themselves at the forefront of the market (launching futuristic initiatives such as Prime Air and filing patent applications for inventions like flying warehouses). In the medical industry, drones have been trialled for … Continue Reading
