Tag Archives: FIFA World Cup

Ambush Marketing and the 2018 FIFA World Cup

The 2018 FIFA World Cup has now kicked off in Russia after much anticipation. So far, it has not failed to entertain, ensuring a number of dramatic upsets and last minute goals that remind us why it is the most watched and highly anticipated competition in the world. As such, one can see why it … Continue Reading

Racism in football – what can we expect at this summer’s World Cup?

In 2016, FIFA disbanded its anti-racism task force, citing that its work was complete ahead of the 2018 World Cup in Russia. FIFA wrote that the task force “completely fulfilled its temporary mission”, which was to develop concrete solutions to fight discrimination in football and strengthen FIFA’s approach to the issue. Whilst FIFA declares that … Continue Reading
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