As the world of traditional sports has ground to halt, esports has garnered much media attention, certainly in respect of those esports that operate within the purview of traditional sports. The esports industry was already thriving before the pandemic, attracting billions of pounds in revenues and huge viewing audiences. With the world on lockdown and … Continue Reading
Last month, Sports Shorts blogged about the rise in popularity of eSports and the wealth of commercial opportunities this presents. In the intervening weeks, eSports has again hit the headlines on both sides of the Atlantic. In the US, the NBA’s 76ers have purchased two eSports teams (Dignitas and Apex), and market research company Newzoo … Continue Reading
