Tag Archives: trade marks

What’s in a name? Liverpool FC withdraw applications for “Liverpool” trade marks

Liverpool Football Club (“LFC“) have been unsuccessful in their attempts to register two trade marks for the word LIVERPOOL. LFC withdrew both applications after the UK Intellectual Property Office (“IPO”) refused the registration. While the IPO’s decision has not been published, it would seem that the IPO rejected LFC’s applications on the basis that such … Continue Reading

Football club badges: the legal implications of misuse

In January 2017, the Italian football club Juventus unveiled a new club crest.  The familiar silhouette of a charging bull against the fabled black and white stripes will now be replaced by a black and white letter J in the shape of a shield.  Speaking about the new crest, Juventus’ club president, Andrea Agnelli, stated … Continue Reading
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