In the spring of 2023, we reported from the US that women’s sports were on the rise. Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK. From the record-shattering viewership of the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading
The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and … Continue Reading
A new and historic agreement has been reached between the Women’s National Basketball Association (WNBA) and the Women’s National Basketball Players Association (WNBPA), which includes higher salaries, improved benefits and better work and travel conditions. Following the 2018 season, the WNBPA exercised its option to opt out of the collective bargaining agreement (CBA) with the … Continue Reading