“The richest athlete contract in sports history”. That is how ESPN described the deal between boxer Saul ‘Canelo’ Alvarez and streaming service DAZN, which is worth a reported $365 million for 11 fights. The agreement with Canelo sits alongside a broader “exclusive” partnership between DAZN and Canelo’s promoter, Golden Boy Promotions, which is due to … Continue Reading
Last week Conor McGregor, the reigning UFC Lightweight Champion, and former UFC Featherweight Champion, claimed that he has agreed a deal to fight retired boxing champion Floyd Mayweather Jr – a ‘super fight’ that has been in the making for over a year now. Many are divided as to the implications of the fight for … Continue Reading
On 9 March 2017, during a news conference in the grand surroundings of The Pierre Hotel in Upper East Side New York, the chaotic and often frustrating world of boxing saw the unveiling of a brand new tournament, in the form of the newly-minted World Boxing Super Series (“WBSS”). Fronted by the Swiss-registered entity Comosa … Continue Reading
OK, you may be more used to political correctness being inserted into this phrase but I would argue Health and Safety is a (relatively!) close second. I am sure you will all have heard grumblings from time to time about safety regulations making everything take longer or be more difficult than it used to. Recently, … Continue Reading
The importance of psychology and how this influences sporting performance has been the subject of increased attention over the last decade, as athletes and sports teams have explored what was, until recently, relatively unchartered territory. This has included sportspeople sharing the visualisation techniques they employ whilst competing and the realisation that a greater understanding of … Continue Reading
Saturday promises to be a bumper day of sport. In amongst the raft of football fixtures following last weekend’s international break (which will include a couple of “sedate” derbies in Manchester and Glasgow) and with the Paralympics in full swing, an eagerly awaited boxing contest will also take place in the evening at London’s O2 Arena. Now, … Continue Reading
