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The $365 million man: Canelo lands bumper deal in changing sports broadcasting market

“The richest athlete contract in sports history”. That is how ESPN described the deal between boxer Saul ‘Canelo’ Alvarez and streaming service DAZN, which is worth a reported $365 million for 11 fights. The agreement with Canelo sits alongside a broader “exclusive” partnership between DAZN and Canelo’s promoter, Golden Boy Promotions, which is due to … Continue Reading

Mental health in sport: under the floodlights

The importance of psychology and how this influences sporting performance has been the subject of increased attention over the last decade, as athletes and sports teams have explored what was, until recently, relatively unchartered territory. This has included sportspeople sharing the visualisation techniques they employ whilst competing and the realisation that a greater understanding of … Continue Reading

Mission impossible for Special K?

Saturday promises to be a bumper day of sport. In amongst the raft of football fixtures following last weekend’s international break (which will include a couple of “sedate” derbies in Manchester and Glasgow) and with the Paralympics in full swing, an eagerly awaited boxing contest will also take place in the evening at London’s O2 Arena. Now, … Continue Reading