Tag Archives: adidas

Breaking up is hard to do: what are the key considerations on ending a commercial partnership?

In the past week, two high-profile, long-term commercial relationships have come to an end. First came the announcement that the International Olympic Committee (“IOC”) and McDonald’s had mutually agreed to end their worldwide partnership with immediate effect, three years before it was due to expire (the commercial background to the break-up, and any financial terms … Continue Reading

Kanye West cleats fall foul of NFL Rules

Kanye West’s most recent foray into the world of fashion faced a setback last week when the National Football League (the “NFL”) fined Houston Texans wide receiver DeAndre Hopkins the sum of $6,000 for wearing a pair of West’s adidas-manufactured “Yeezy” football cleats in the Texans’ 23-14 victory over the Chicago Bears. The cleats in … Continue Reading