Last month, both the English football industry and British horseracing industry published codes of conduct which address sponsorship arrangements between stakeholders in each of those sports and betting companies. These codes of conduct have been prepared following the 2020 Gambling Act 2005 Review, and the subsequent release of the White Paper ‘High Stakes: Gambling Reform … Continue Reading
As we’re gearing up for an exciting summer of sport, the attention of many football fans will be drawn to the kick-off of the UEFA Euro 2024 Football Championships in Germany. Many businesses will be looking to take advantage of the hype and interest in the tournament, particularly if England can progress deep into the … Continue Reading
On Leap Year Day 2024, Squire Patton Boggs held its inaugural women’s sport symposium, Leap into the Future of Women’s Sport. Bringing together key figures from across the sports industry, the Symposium focussed on what is next for commercialisation, investment and growth, and maternity and parental policies. For a flavour of the talking points, please … Continue Reading
In the wake of the announcement by the English Premier League (EPL) of the “largest sports media rights deal ever concluded in the UK”[1] at the end of last year, this article considers key takeaways, as well as how this latest EPL deal compares to previous deals and those of other major international sports leagues.… Continue Reading
2023 saw further impressive growth in interest around women’s sport, with increased viewership in the UK across television, social media and in-person attendance.[1] Almost one million more people tuned in to watch a minute or more of women’s sport in 2023 compared with the previous record set in 2019.[2] Women’s football is still dominating the … Continue Reading
In competitive sport, small margins make the difference between winning and losing. It is therefore no surprise that elite sport is experiencing transformational change due to the increasing use of performance improvement technology. We have recently advised Formula 1 and Premier League football teams on their use of performance improvement technology solutions including in:… Continue Reading
Women’s football is firmly in the spotlight this summer. Following a record-breaking domestic season, where viewership and live audiences for the Women’s Super League (WSL) hit an all time high, the expanded World Cup format is showcasing the ever-increasing quality and strength in depth of the women’s game. Despite a faltering build up for the … Continue Reading
The Advertising Standards Authority (“ASA”) has issued its first ruling under the new rules that prohibit gambling ads with “strong appeal” to under-18s, providing a useful example as to how the new rules will be applied. Updated Gambling Ad Rules As covered in more detail in a previous article for this blog, on 1 October … Continue Reading
Following on from the growing popularity and success of the Women’s Super League and the great form of the England’s Women’s Team, there is a real sense of anticipation and excitement ahead of the UEFA Women’s European Championship finals, to be kicked off this Wednesday by England’s Lionesses versus Austria. In late April, the UK … Continue Reading
As reported in our previous article published in 2019, the Committees of Advertising Practice (CAP) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. Under the current rules, gambling ads are prohibited only if they appeal ‘particularly’ to under-18s, which CAP considers means if an ad … Continue Reading
Last month, it was reported that the value of the overseas broadcasting deals entered into by the English Premier League (‘EPL‘) nudged past the £5 billion threshold for the 2022-25 rights cycle, whilst also surpassing the value of domestic deals for the same cycle for the first time. Given these substantial investments, it is no … Continue Reading
On 3 September 2021, The FA announced that Marc Bola (“the Player”), of Middlesbrough FC, had been charged with misconduct for an alleged Aggravated Breach of the FA Rules, 2021/2022 (“the 2022 Rules”), rules E3.1 and E3.2 (“the Charge”). The Charge related to a Tweet the Player posted from his Twitter account on 14 April … Continue Reading
Big money permanent transfers are usually the headline grabbers but there have been some significant loan moves this window… Tanguy Ndombele from Tottenham to Lyon, Adama Traoré from Wolverhampton Wanderers to Barcelona, Antony Martial from Manchester United to Sevilla, and Aaron Ramsey from Juventus to Rangers, to name just a few of the international loan … Continue Reading
Introduction Andre Onana, the first team goalkeeper for AFC Ajax (“Ajax”) and the Cameroon national team played his first competitive match for over nine 9 months on 13 November 2021, when he started for Cameroon in a 4:0 victory over Malawi in a FIFA World Cup Qatar 2022 African Qualifier. Prior to this match, Onana had … Continue Reading
Sports as an industry has realised the potential that cryptocurrencies and blockchain technologies can bring to further monetise fan engagement, attract sponsors and engage a global market in ways that were unimaginable decades ago. Passionate fans, each a citizen of digital technology, consume sports and related content beyond the actual duration of a match. Teams, … Continue Reading
Football’s handball law has been under scrutiny from pundits, players and fans alike for some years now. Last year, Sports Shorts assessed the controversy of the new handball law, which has continued to depend on interpretation with little uniformity in its application across world football.… Continue Reading
In a joint statement released last week, the Football Association (“FA”), the Premier League and the Football League (together, the “Stakeholders”) confirmed the Home Office approved points-based system that will apply to all overseas players, including EU nationals, hoping to join an English club from January 2021 onwards. Following the end of the Brexit transition … Continue Reading
In November, FIFA announced that its Stakeholders Committee (the “FSC”) had approved reforms aimed at strengthening employment rights for female players. These reforms offer necessary protections, such as guaranteed maternity leave, to all female football players playing for a club that is regulated by FIFA. At this stage the changes are only ‘proposed’, but they … Continue Reading
On Sunday evening, a clash of heads between David Luiz and Raul Jimenez in the Premier League match between Arsenal and Wolverhampton Wanderers gave public attention (again) to the issue around concussion protocols in football. Alan Shearer considers it a matter of “life and death” as he urged the sport to change the rules on … Continue Reading
Following the near global suspension of football activity, many clubs were put in the unfortunate position of being unable to satisfy their existing contractual obligations as significant revenue streams from gate receipts, sponsorship and broadcast were all severely impacted. FIFA has recently published a decision which concerns the extent to which the global pandemic has … Continue Reading
The Court of Justice of the European Union (“CJEU”) has ruled that, after a decade-long legal battle, football ace Lionel Messi has the right to register his name as a trade mark. This interesting case confirms that celebrity names are registrable as trade marks. However, whilst there are some advantages to seeking such protection, there … Continue Reading
The Spanish Government has published a proposal for measures which, if passed, will restrict gambling advertising in Spanish football. One of the proposed measures is the ban of gambling sponsors on football shirts. Although the measures are designed to protect consumers, they could have significant financial implications for Spain’s top clubs. It is worth noting … Continue Reading
It’s no secret that gambling has become a huge part of football. With over £349 million in kit sponsorship being paid to Premier League football clubs in the 2019/20 season alone, it is clear that betting companies and the gambling sector as a whole make a significant contribution to the ongoing financial sustainability of professional … Continue Reading
The Premier League resumed on 12 September 2020 and initially plans had been in place for an October return for fans to be allowed in stadia, with home fans only. Yesterday, following an announcement from the government of a spike in coronavirus cases in the UK, those plans were put on hold indefinitely. Back in … Continue Reading
