Last year, Sports Shorts reported on proposals for a combined Dutch and Belgian football league – a so-called ‘BeneLiga’. Talks of a merger appear to be gathering pace in the early part of this year, with Inside World Football reporting that a meeting recently took place between the Belgian and Dutch footballing authorities, alongside eleven … Continue Reading
Ajax’s run to the 2019 UEFA Champions’ League semi-final – European football’s premier club-cup competition – provided a welcome dose of nostalgia for those who remember the glory-days of Johan Cruyff in the 1970s and the Champions’ League winning team of 1995. However, in recent years, football clubs with rich histories such as Ajax, Feyenoord, … Continue Reading
The pulling power of the Premier League has attracted a portfolio of sponsors targeting global markets. With clubs battling for market share in the Far East and in a unique position to benefit from GDPR, there appears to be only one direction for the value of commercial partnerships. We share our perspectives in this video.… Continue Reading
Although it is trite to say that modern football clubs are very much run as businesses, there is often little consideration paid to the nuts and bolts of how these businesses work. As businesses, football clubs are not immune from the challenge of poor cash flow, which is prevalent across many industries. As such, clubs … Continue Reading
Sunday saw one of the most anticipated games of the 19/20 Premier League season as Liverpool FC hosted Manchester City at Anfield. Liverpool came away with the three points, however the victory was not without controversy. There were a number of decisions, which left Manchester City fans feeling aggrieved and the general football community becoming … Continue Reading
On 25 October 2019 Mr Justice Teare handed down his judgment in the kit sponsorship dispute between New Balance Athletics (“NB”) v Liverpool Football Club (“LFC”). The dispute concerned whether NB had validly exercised its matching right set out in the contract between the parties entered into on 3 June 2011 (the “NB Agreement”) in … Continue Reading
Liverpool Football Club (“LFC“) have been unsuccessful in their attempts to register two trade marks for the word LIVERPOOL. LFC withdrew both applications after the UK Intellectual Property Office (“IPO”) refused the registration. While the IPO’s decision has not been published, it would seem that the IPO rejected LFC’s applications on the basis that such … Continue Reading
In part 1 of ‘whose data is it anyway’, we considered the position of Football DataCo and Betgenius, with particular reference to the experience of a Hull City fan who was questioned in relation to “unauthorised data gathering” during a match against Reading. In this, the final part of our two-part series, Sport Shorts considers … Continue Reading
In the first of a two-part series, Sports Shorts looks at the ownership of data collected at football matches. With the new football season still in its infancy, fans of many clubs remain full of the optimism that comes with the sensation that anything is possible in the months to come. When Daniel Mawer arrived … Continue Reading
Bury Football Club’s recent expulsion from the English Football League (“EFL”) was a very sad day for football. Bury was founded in 1885, had won two FA Cups and had just been promoted to EFL’s League One.… Continue Reading
Gambling and football – two words that go hand-in-hand for a lot of football fans. For many punters, having a flutter on a match-day is an essential part of their footballing experience. Betting companies looking to attract customers spend significant sums on advertising, but it can be difficult to get things right, especially when it … Continue Reading
The importance of keeping certain information confidential in sport should not be underestimated. Knowledge of even the smallest piece of information relating to an opposing club or rival’s team selection, tactics, recruitment targets or commercial arrangements can give the club in receipt of such information a significant advantage both on and off the pitch.… Continue Reading
A report from Kick It Out, the anti-discrimination charity, found that reports of racism in English football rose by 43% last season, from 192 instances to 274. Meanwhile, reports of faith-based discrimination rose by 75% from 36 instances to 63. It is the seventh consecutive year that reported incidents of discrimination in football have increased. … Continue Reading
As recently mentioned on Sports Shorts, the spotlight on the gender pay gap has been amplified following the fourth World Cup win by the U.S. Women’s National Soccer Team (“WNT”). In this post, we provide a brief summary of the recent class action lawsuit filed by members of the WNT against the United States Soccer … Continue Reading
The gender pay gap debate continues in business as it has for a number of years. Confusion surrounding the topic remains widespread with many conflating it with equal pay and others denying its existence entirely. Companies in the UK are now publishing their latest gender pay gap figures and the data reveals that men are … Continue Reading
UEFA president Aleksander Ceferin has renewed his call for a luxury tax system in football. Sports Shorts previously covered the role luxury tax has played in the NBA and the extent to which this could be applied in the game of football in Europe, following similar comments by Ceferin in 2017. In summary, a luxury … Continue Reading
For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent … Continue Reading
We promised to provide updates on the saga involving Spain’s public funding of certain Spanish football clubs when we covered the first successful appeal of the European Commission (“EC”)’s decision on the subject. This first update comes in favour of Hercules Football Club (“Hercules FC”) and annuls another aspect of the EC’s 2016 decision. On … Continue Reading
UEFA has announced that it has commenced disciplinary proceedings against Montenegro after English players were on the receiving end of racist chants from spectators in Montenegro. England players, including Raheem Sterling who scored the final goal in England’s 5-1 victory, were subjected to racist abuse from the stands. Gareth Southgate firmly rebuked such conduct from … Continue Reading
Last month, in recognition of International Women’s Day, Sports Shorts celebrated recent successes in women’s sport (apologies to Dina Asher Smith who wasn’t mentioned… there were too many examples to choose from!). While we celebrated the achievements of women in sport, we also recognised that work still needs to be done to improve the overall … Continue Reading
Between 2016 and 2019 the Premier League was paid a record breaking £5 billion for UK rights by broadcasters for 168 games a season. A new deal, effective from 2019 to 2022, will see the Premier League make at least £4.46 billion from the UK rights to broadcast matches (with one broadcaster not disclosing how … Continue Reading
A clip of Australian A-League referee, Jarred Gillett, went viral last week for all of the right reasons. The Australian referee was in charge of officiating an A-League fixture between Western Sydney and Brisbane Roar and agreed to wear a microphone throughout the 90 minutes as part of an experiment.… Continue Reading
Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting … Continue Reading
Last Friday was International Women’s Day – a day where women are celebrated in countries around the world. In March alone, UK sportswomen have more than earned recognition for their achievements. Laura Muir retained her European 1,500m and 3,000m titles, beating the 31-year-old British indoor mile record by 5 seconds at the European Indoor Championships, … Continue Reading
