Archives: Sponsorship

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Motorsport’s new proposed ‘W Series’ – a chance for female drivers to move to the front of the grid?

“I don’t know whether a woman would physically be able to drive an F1 car quickly, and they wouldn’t be taken seriously.” “I don’t know if they’ve got the mental aptitude to race hard, wheel-to-wheel.” Regrettably, these inflammatory comments were not made by loose-lipped pub-goers, but by former F1 CEO Bernie Ecclestone and International Motorsports … Continue Reading

All bets are off, as Italian Ministers are accused of gambling away the future financial security of Serie A?

Italy’s Council of Ministers has approved a blanket ban on gambling advertising in the country, which will take effect on 1 January 2019. The Council of Ministers has the power to pass decrees with legal force in cases where Parliament has expressly delegated legislative authority to the Council. In recent years, there has been a … Continue Reading

Ambush Marketing and the 2018 FIFA World Cup

The 2018 FIFA World Cup has now kicked off in Russia after much anticipation. So far, it has not failed to entertain, ensuring a number of dramatic upsets and last minute goals that remind us why it is the most watched and highly anticipated competition in the world. As such, one can see why it … Continue Reading

Sun, sand and… collective bargaining? Beach volleyballers form players’ association

Most professional sports have players’ unions that are charged with representing the interests of the people who play the sport at the highest level. Until recently this was not the case for individuals who play that ever-popular Olympic sport, beach volleyball, but now almost 100 professional beach volleyball players have united to form the International … Continue Reading

Cricket Australia v the Australian Cricketers’ Association – Picket lines at the Ashes?!

It has been rumbling on for some time, stories here and there in the press suggesting that negotiations regarding pay in a sporting context were going to come to a head and potentially turn into an ugly dispute.  It is not unusual to see such stories in sport, particularly given the salaries some sports stars … Continue Reading

Breaking up is hard to do: what are the key considerations on ending a commercial partnership?

In the past week, two high-profile, long-term commercial relationships have come to an end. First came the announcement that the International Olympic Committee (“IOC”) and McDonald’s had mutually agreed to end their worldwide partnership with immediate effect, three years before it was due to expire (the commercial background to the break-up, and any financial terms … Continue Reading

Loi Évin: How Law Makers in France Have Forced a Divide Between Alcohol & Sport

Recently, rugby legend Dan Carter made the headlines for all the wrong reasons. After being pulled over by the police on Avenue des Champs-Élysées for speeding, police discovered that he was over the alcohol limit. He was subsequently dropped by his sponsor Land Rover for what seems to be a breach of a morality clause, … Continue Reading

CrossFit and WME-IMG – the rise of non-traditional sport

I do CrossFit. There. I said it. At the very beginning of this post, thus conforming to most stereotypes about those wedded to the strength and conditioning programme first devised by husband and wife team Greg Glassman and Lauren Jenai. Since first “Forging Elite Fitness”™ in 2000, CrossFit has become the largest gym organisation globally … Continue Reading

One tweet, one Mexican racing driver and 20,000 pairs of sunglasses: Morality clauses in the spotlight again

Sports Shorts recently wrote about morality clauses in the context of Sharapova and Head, asking whether we are seeing a shift in sponsors’ attitudes.  Last week, in the wake of a Trump electoral victory, morality clauses were once again brought into focus when Mexican racing driver Sergio Pérez announced on Twitter that he was severing … Continue Reading

Sharapova and Head: are we seeing a shift in sponsors’ attitudes towards morals clauses?

Earlier this month, the Court of Arbitration for Sport (“CAS”) published its decision in the case of Maria Sharapova in her appeal against a 24-month ban imposed by an Independent Tribunal following a positive test for the prohibited substance meldonium. The CAS reduced Sharapova’s ban from 24 months to 15 months (she will be free … Continue Reading
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