The cloud of Covid-19 (which loomed so large over Tokyo 2020 and Beijing 2022) has thankfully dissipated, but the lead up to the 2024 Olympiad in Paris (the “Paris Games”) has nevertheless been punctuated by logistical and legal challenges. Hosting the world’s largest multi-sport international event – attended by thousands of participants, support personnel, officials, … Continue Reading
With the summer Olympic Games rapidly approaching, the International Olympic Committee (“IOC”) recently announced new guidance for social and digital media at the 2024 games. Our colleagues at SPB’s Global IP & Tech blog took an interesting look at how social media guidelines are evolving and how athletes, brands and spectators will experience the games … Continue Reading