With the summer Olympic Games rapidly approaching, the International Olympic Committee (“IOC”) recently announced new guidance for social and digital media at the 2024 games. Our colleagues at SPB’s Global IP & Tech blog took an interesting look at how social media guidelines are evolving and how athletes, brands and spectators will experience the games in more engaging ways than ever. Both athletes and brands will need to be mindful of the IOC’s guidelines and adapt their strategies accordingly. 

Check out the full post: New Social Media Guidance for 2024 Olympians | Global IP & Technology Law Blog (iptechblog.com)