US

Subscribe to US RSS Feed

First Major US Lawsuit Against University Head Coach and Boosters Over Alleged Failed NIL Deal

Former University of Florida (“UF”) recruit Jaden Rashada (“Rashada”) has filed a lawsuit against the University’s head football coach, Director of Player Engagement & NIL, boosters, and the company that partially funded an alleged failed NIL deal. Rashada claims that the UF head football coach, amongst others, defrauded him out of millions of dollars in … Continue Reading

Women’s Sports Still Rising in the US – and Another Record-Breaking Year for Women’s Basketball

In the spring of 2023, we reported from the US that women’s sports were on the rise.  Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK.  From the record-shattering viewership of  the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading

Olympic Games: New Social Media Guidance for 2024 Athletes

With the summer Olympic Games rapidly approaching, the International Olympic Committee (“IOC”) recently announced new guidance for social and digital media at the 2024 games. Our colleagues at SPB’s Global IP & Tech blog took an interesting look at how social media guidelines are evolving and how athletes, brands and spectators will experience the games … Continue Reading
LexBlog