In August this year, the Court of Arbitration for Sport (CAS) handed down its decision in the dispute between the International Surfing Association (ISA) and the International Canoe Federation (ICF) regarding the governance of Stand-Up Paddleboarding (SUP). Both international sports federations sought control over the increasingly popular sport at the world and Olympic level. In … Continue Reading
In the past week, two high-profile, long-term commercial relationships have come to an end. First came the announcement that the International Olympic Committee (“IOC”) and McDonald’s had mutually agreed to end their worldwide partnership with immediate effect, three years before it was due to expire (the commercial background to the break-up, and any financial terms … Continue Reading
Stand-up paddleboarding (“SUP”), once categorised by the popular media as a celebrity fad, has emerged as an unlikely battleground between the sports of canoeing and surfing, with the international federations for both of these well-established watersports seeking to lay claim to discipline at Olympic level, each asserting that SUP is an offshoot from their sport. … Continue Reading
The 2008 Beijing Summer Olympics seem a long way in the past – we have since enjoyed cheering for our countries and zealously following the medal counts in London 2012 and Rio 2016. However, since the end of the 2008 Games, a number of things have changed to the medal counts for each of those … Continue Reading
