Mike Llewellyn

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Timely reminder from the ASA to avoid falling foul of advertising codes during UEFA Euro 2024

As we’re gearing up for an exciting summer of sport, the attention of many football fans will be drawn to the kick-off of the UEFA Euro 2024 Football Championships in Germany. Many businesses will be looking to take advantage of the hype and interest in the tournament, particularly if England can progress deep into the … Continue Reading

Women’s Sport Symposium: Panel Session – Commercialisation of Rights

Our dedicated Women’s Sport Group hosted its inaugural Women’s Sport Symposium on 29 February 2024 to discuss key issues across the women’s sporting landscape. Amongst other topics, a panel of key figures and experts, which was chaired by Sarah Butler (Founder of Sports Business Connected), discussed the pertinent issue of the commercialisation of women’s sports … Continue Reading

Preserving Fair Competition in Esports: How Should We View the Lifetime Ban Handed Out to Shyshko?

Introduction and Background In its statement published at the end of last year regarding the disciplinary action taken against Alexey Shyshko, the Esports Integrity Commission (ESIC) pronounced that Shyshko’s actions had “tarnished the reputation of esports as a whole” and “threatened the very foundation of fair competition in esports”.[1]  ESIC’s public statement accompanied a lifetime … Continue Reading

Inside the English Premier League’s latest media rights deal: What does it tell us about the current state of play of the market?

In the wake of the announcement by the English Premier League (EPL) of the “largest sports media rights deal ever concluded in the UK”[1] at the end of last year, this article considers key takeaways, as well as how this latest EPL deal compares to previous deals and those of other major international sports leagues.… Continue Reading

Gambling on Top Flight Footballers: ASA Ruling

The Advertising Standards Authority (“ASA”) has issued its first ruling under the new rules that prohibit gambling ads with “strong appeal” to under-18s, providing a useful example as to how the new rules will be applied. Updated Gambling Ad Rules As covered in more detail in a previous article for this blog, on 1 October … Continue Reading

Changes to the “crown jewel” sports events amid UK broadcasting review: An updated analysis of the UK’s Listed Events Regime

Following on from the growing popularity and success of the Women’s Super League and the great form of the England’s Women’s Team, there is a real sense of anticipation and excitement ahead of the UEFA Women’s European Championship finals, to be kicked off this Wednesday by England’s Lionesses versus Austria. In late April, the UK … Continue Reading

Crackdown on Gambling Ads Featuring Sports Stars: New Advertising Rules

As reported in our previous article published in 2019, the Committees of Advertising Practice (CAP) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. Under the current rules, gambling ads are prohibited only if they appeal ‘particularly’ to under-18s, which CAP considers means if an ad … Continue Reading

European Parliament proposes new regime to combat piracy of live sports content

Scale of the piracy problem The threats posed to the funding of sport by media rights piracy is nothing new.  However, as recognised by the European Parliament in its resolution published 19 May 2021, developments in digital technology and the proliferation of access to digital content (in particular through IPTV) have, in turn, increased the … Continue Reading
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