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How Artificial Intelligence is Changing the Game of Professional Sports

Our sister blog, Global IP & Technology Law previously reported that artificial intelligence (“AI”) is changing the landscape of all aspects of our modern economy. The world of professional sports is no exception. Emerging technologies are transforming the games we know and love. From player recruitment to athlete recovery, AI’s integration into sports is opening … Continue Reading

All I Want for Christmas is Effective Sports Governance

At the start of this year, following his appointment as Chair of the UK’s Department for Culture, Media, and Sport (“DCMS”), Damian Green MP put sports governance firmly on the agenda. This commitment came after the publication of the Whyte Review in June 2022 (the “Review“), which was an independent report into allegations of mistreatment … Continue Reading

Performance Improvement Technology In Elite Sports

In competitive sport, small margins make the difference between winning and losing. It is therefore no surprise that elite sport is experiencing transformational change due to the increasing use of performance improvement technology.  We have recently advised Formula 1 and Premier League football teams on their use of performance improvement technology solutions including in:… Continue Reading

Are Digital Health Passports the Key to Unlocking UK Stadiums? The data privacy perspective

The ban on mass gatherings in order to combat the spread of COVID-19 resulted in the cancellation or postponement of sporting fixtures and live events globally. This includes the English Premier League that had to postpone all fixtures following the lockdown. On 10 May 2020, Boris Johnson announced that, as part of the UK government’s … Continue Reading

West Ham face potential hammering by the ICO.

Currently sitting last in the Premier League table with no points to their name, West Ham have had a tough start to the season. Their struggles have been just as obvious off the pitch as the club continues its legal dispute with the landlord of their home ground, the London Stadium. London Legacy Development Corporation … Continue Reading

What is biomechanics and how is it useful in athletics?

On Sunday the International Association of Athletics Federations (IAAF) released 38 reports as part of the largest ever biomechanics study in athletics. For those who haven’t heard of this term before, biomechanics is essentially ‘the physics of sports’. It is the science of analysing human movement and examples include analysing how a swimmer’s hand positioning … Continue Reading
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