Former University of Florida (“UF”) recruit Jaden Rashada (“Rashada”) has filed a lawsuit against the University’s head football coach, Director of Player Engagement & NIL, boosters, and the company that partially funded an alleged failed NIL deal. Rashada claims that the UF head football coach, amongst others, defrauded him out of millions of dollars in … Continue Reading
In the spring of 2023, we reported from the US that women’s sports were on the rise. Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK. From the record-shattering viewership of the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading
It has been over two years since the National Collegiate Athletic Association (“NCAA”) lifted its prohibition on college athletes being able to profit from their name, image, and likeness (“NIL”). When people traditionally think of NIL, they think of student athletes at the collegiate level receiving payment for their likeness. However, collegiate athletes are not … Continue Reading
The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and … Continue Reading
