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Women’s Sports Still Rising in the US – and Another Record-Breaking Year for Women’s Basketball

In the spring of 2023, we reported from the US that women’s sports were on the rise.  Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK.  From the record-shattering viewership of  the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading

New Lawsuit Addresses Eligibility Concerns for US Collegiate Athletes

It has been over two years since the National Collegiate Athletic Association (“NCAA”) lifted its prohibition on college athletes being able to profit from their name, image, and likeness (“NIL”). When people traditionally think of NIL, they think of student athletes at the collegiate level receiving payment for their likeness. However, collegiate athletes are not … Continue Reading

Women’s Sports on the Rise

The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and … Continue Reading

Does the buyout market reflect a competitive imbalance in the NBA?

Last Thursday marked the NBA trade deadline, meaning teams can no longer trade players on their rosters. However, after the deadline, there remain no restrictions on teams signing free agents. Coincidentally, after the trade deadline, some players and teams enter into buyouts whereby that player is bought out of his current contract and becomes a … Continue Reading

Navigating the salary cap in the NBA: Los Angeles Lakers

It is being reported that the Los Angeles Lakers have filed a career-ending injury application with the NBA in relation to Luol Deng’s contract. Luol Deng signed a four-year, $72 million contract for the Los Angeles Lakers in 2016. In 2018, the Lakers agreed a buyout with Deng, which allowed the Lakers to renegotiate the … Continue Reading

Five Stars to the NBA: A Successful Bubble

Congratulations to the Los Angeles Lakers who won their 17th NBA championship on Sunday night after beating the Miami Heat 4-2 in an entertaining series. After an incredibly challenging and unprecedented season, the LA Lakers were crowned champions. The NBA, and Commissioner Adam Silver, have pulled off a meticulously executed project, which has been an … Continue Reading

Esports & the global pandemic

As the world of traditional sports has ground to halt, esports has garnered much media attention, certainly in respect of those esports that operate within the purview of traditional sports. The esports industry was already thriving before the pandemic, attracting billions of pounds in revenues and huge viewing audiences. With the world on lockdown and … Continue Reading

New Year, New Deal in the WNBA

A new and historic agreement has been reached between the Women’s National Basketball Association (WNBA) and the Women’s National Basketball Players Association (WNBPA), which includes higher salaries, improved benefits and better work and travel conditions. Following the 2018 season, the WNBPA exercised its option to opt out of the collective bargaining agreement (CBA) with the … Continue Reading

A slam-dunk? Sweeping and dramatic changes may be coming to the NBA

Adrian Wojnarowski and Zach Lowe dropped, what is known as a Woj Bomb, last week as they announced that the NBA is in high level discussions with the NBPA (the National Basketball Players Association) and broadcasting partners concerning “sweeping and dramatic changes to the league calendar that include a reseeding of the four conference finalists, … Continue Reading

The NBA’s best current rivalry: Rockets v Warriors or Rockets v Referees?

Last year’s dramatic Western Conference final match-up between the Golden State Warriors and Houston Rockets ended with the Warriors winning 4-3. The Warriors advanced to the NBA Finals and achieved their second consecutive NBA Championship. This year, they look to do the three-peat. The Rockets have a chance for revenge this year, facing the Warriors … Continue Reading

NBA Enforces Respect for Match Officials

Golden State Warriors head coach Steve Kerr was fined $25,000 before the All-Star break for “verbally abusing and confronting a game official”. Last year’s NBA champions found themselves trailing the Portland Trail Blazers in the fourth quarter of a heated matchup. Draymond Green was called for what would usually be considered a common foul, but … Continue Reading

Luxury tax in football, what can the NBA teach us?

UEFA president Aleksander Ceferin has suggested that the governing body of European football is ready to impose a luxury tax aimed at curbing the power of the largest, most successful clubs in the continent. UEFA has before attempted to achieve a balanced playing field with its introduction of the Financial Fair Play regulations (the “FFP”). … Continue Reading

Nike’s “City Edition” NBA uniforms: a sign of things to come?

In 2015, it was announced that Nike had agreed an apparel deal with the NBA, beginning with the 2017-2018 season.  At the time, Adam Silver, the NBA Commissioner, stated that: “This partnership with Nike represents a new paradigm in the structure of our global merchandising business.  As our exclusive oncourt apparel provider, Nike will be … Continue Reading
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