Our sister blog, Global IP & Technology Law previously reported that artificial intelligence (“AI”) is changing the landscape of all aspects of our modern economy. The world of professional sports is no exception. Emerging technologies are transforming the games we know and love. From player recruitment to athlete recovery, AI’s integration into sports is opening … Continue Reading
In competitive sport, small margins make the difference between winning and losing. It is therefore no surprise that elite sport is experiencing transformational change due to the increasing use of performance improvement technology. We have recently advised Formula 1 and Premier League football teams on their use of performance improvement technology solutions including in:… Continue Reading
Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting … Continue Reading
Together with the usual transfer speculation this week’s football news has been dominated by the introduction of Video Assistant Referees (“VARs”) in England. VARs have slowly been introduced into the sphere of football. Rugby union has implemented television match officials (TMOs) since 2001, cricket has benefitted from Hawk-Eye since 2001 whilst the 2006 US Open … Continue Reading
On 15 September 2016, the New York Jets beat the Buffalo Bills 37-31 in the Bills’ New Era Field. Never has there been a more aptly named stadium for a game… The Jets v Bills game was streamed live on social media site Twitter, a first for the NFL. Twitter streamed the US national network … Continue Reading
