In the spring of 2023, we reported from the US that women’s sports were on the rise. Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK. From the record-shattering viewership of the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading
Our dedicated Women’s Sport Group hosted its inaugural Women’s Sport Symposium on 29 February 2024 to discuss key issues across the women’s sporting landscape. Amongst other topics, a panel of key figures and experts, which was chaired by Sarah Butler (Founder of Sports Business Connected), discussed the pertinent issue of the commercialisation of women’s sports … Continue Reading
