Tag Archives: football

Whose data is it anyway? Part 2 – does anyone actually own football data?

In part 1 of ‘whose data is it anyway’, we considered the position of Football DataCo and Betgenius, with particular reference to the experience of a Hull City fan who was questioned in relation to “unauthorised data gathering” during a match against Reading. In this, the final part of our two-part series, Sport Shorts considers … Continue Reading

Whose data is it anyway? Part 1 – Hull City fan caught up in the tangled-web of football data

In the first of a two-part series, Sports Shorts looks at the ownership of data collected at football matches. With the new football season still in its infancy, fans of many clubs remain full of the optimism that comes with the sensation that anything is possible in the months to come. When Daniel Mawer arrived … Continue Reading

Football, gambling and advertising: The opposite of a young man’s game

Gambling and football – two words that go hand-in-hand for a lot of football fans. For many punters, having a flutter on a match-day is an essential part of their footballing experience. Betting companies looking to attract customers spend significant sums on advertising, but it can be difficult to get things right, especially when it … Continue Reading

Unearthing the Pitch-side Mole: How to Protect Confidential Information in Sport

The importance of keeping certain information confidential in sport should not be underestimated. Knowledge of even the smallest piece of information relating to an opposing club or rival’s team selection, tactics, recruitment targets or commercial arrangements can give the club in receipt of such information a significant advantage both on and off the pitch.… Continue Reading

Discrimination in football: Will rule changes help to kick it out?

A report from Kick It Out, the anti-discrimination charity, found that reports of racism in English football rose by 43% last season, from 192 instances to 274. Meanwhile, reports of faith-based discrimination rose by 75% from 36 instances to 63. It is the seventh consecutive year that reported incidents of discrimination in football have increased. … Continue Reading

Football clubs and eSports: A natural pairing?

For some people, the idea of watching someone else play a video game holds no appeal whatsoever. However, watching eSports is becoming an increasingly popular activity for millennials and Generation Z with viewing figures rivalling some traditional sports. As the audience for eSports grows, so do the revenues created by the industry. According to recent … Continue Reading

Sponsorship of women’s sport – the time is now

Last month, in recognition of International Women’s Day, Sports Shorts celebrated recent successes in women’s sport (apologies to Dina Asher Smith who wasn’t mentioned… there were too many examples to choose from!). While we celebrated the achievements of women in sport, we also recognised that work still needs to be done to improve the overall … Continue Reading

Infringers walk the plank as the Premier League’s anti-piracy campaign scores big success

Between 2016 and 2019 the Premier League was paid a record breaking £5 billion for UK rights by broadcasters for 168 games a season. A new deal, effective from 2019 to 2022, will see the Premier League make at least £4.46 billion from the UK rights to broadcast matches (with one broadcaster not disclosing how … Continue Reading

Jarred Gillett – the best a ref can get!

A clip of Australian A-League referee, Jarred Gillett, went viral last week for all of the right reasons. The Australian referee was in charge of officiating an A-League fixture between Western Sydney and Brisbane Roar and agreed to wear a microphone throughout the 90 minutes as part of an experiment.… Continue Reading

Got, got, need! Football trading cards meet blockchain

Football and blockchain: It may not be the most obvious of pairings, but stakeholders in the football world are beginning to dip their toes in the water, when it comes to using blockchain technology in their commercial operations. Readers of Sports Shorts may have fond memories of schooldays spent collecting trading cards or stickers depicting … Continue Reading

Snow angels, spikes, and The Worm: putting the fun back in football

The NFL has announced that it is “putting the fun back in football” by relaxing the rules governing touchdown celebrations, to allow players “more room to have fun after they make big plays”.  The letter to fans from NFL Commissioner Roger Goodell promised (with the help of some illustrative GIFs) the return of snow angels, … Continue Reading
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