Lauryn Durham

Subscribe to all posts by Lauryn Durham

Women’s Sports Still Rising in the US – and Another Record-Breaking Year for Women’s Basketball

In the spring of 2023, we reported from the US that women’s sports were on the rise.  Just one year later, that incredible momentum not only shows no signs of stopping – similar to the growth we have reported in the UK.  From the record-shattering viewership of  the NCAA women’s basketball tournament, to increasing opportunities … Continue Reading

Olympic Games: New Social Media Guidance for 2024 Athletes

With the summer Olympic Games rapidly approaching, the International Olympic Committee (“IOC”) recently announced new guidance for social and digital media at the 2024 games. Our colleagues at SPB’s Global IP & Tech blog took an interesting look at how social media guidelines are evolving and how athletes, brands and spectators will experience the games … Continue Reading

Name, Image & Likeness: New Class Action Could Determine Whether NIL Activities Are Subject To US Federal Law Prohibiting Sex Discrimination In Education

Women’s sports are on the rise, and so are the conversations regarding Name, Image, and Likeness (“NIL”) in connection with women athletes.  NIL activities have created an exciting new area for college athletes, and with that the importance of equity in opportunities and support for women’s teams.  The legal framework of NIL is evolving on … Continue Reading

How Artificial Intelligence is Changing the Game of Professional Sports

Our sister blog, Global IP & Technology Law previously reported that artificial intelligence (“AI”) is changing the landscape of all aspects of our modern economy. The world of professional sports is no exception. Emerging technologies are transforming the games we know and love. From player recruitment to athlete recovery, AI’s integration into sports is opening … Continue Reading

Women’s Sports on the Rise

The 2023 NCAA Division I Women’s Basketball national championship averaged 9.9 million viewers, becoming the most-watched women’s college basketball game and ESPN platforms’ most-viewed college basketball game (men’s or women’s) on record, and it was not even playing in a prime-time slot. This shows a tidal shift in the interest and growing opportunity in women’s sports, and … Continue Reading
LexBlog